Digital Marketing : at a glance!
You must’ve been researching a lot about Online Marketing lately, since you’re here and there have been a lot of things that are already being talked about, or maybe it’s your first ever article to start with Digital Marketing. Which would coincidentally be the best way to start, and now you’re endorsed to unwind the hidden cores of Digital Marketing. Ever since the lockdowns, the demand of the online market is growing day by day, as many businesses are exploring the new dimensions of progress.
Let’s not fuss more and dive into the ocean of Digital Marketing.
Same way, when I say the ocean of Digital Marketing, I mean it since there is an ocean of resources where you can create unlimited strategies in order to run any ship of business, without sinking it.
Now what is Digital Marketing and why do you need it?
Digital Marketing is an open source platform where any business can market their products or services on the Internet and World Wide Web. Yeah, this means you don’t have to move anywhere from your place, and you can market anything literally all across the globe.
Some of the basic tools of digital marketing are as follow
- Content : Infographics / articles / videos etc.
- Social Media : Facebook / Twitter / Instagram / LinkedIn / Pinterest etc.
- Directories : Google / YouTube / Quora etc.
- Advertisements : Search engine / social media / Apps etc.
- Analytics : Google analytics / other social media analytics.
The ease of process with real time driven and cost effective results make digital marketing a mandatory requirement for almost every kind of business on earth.
As per the International Telecommunication Union, more than half the population of the world uses the Internet today. Can you imagine how many potential customers are spending time on the Internet and how easy it really is, to target them for awareness of your product or service?
Studies even show that digital marketing is going to take over all traditional marketing tactics soon. So, better late than never, now is the best time for your business to surf through the ocean of Digital Marketing and explore the enormous potential in no time.
Basically, Digital Marketing techniques are classified into 2 categories
i. White hat
ii. Black hat
Practicing Black hat tactics may boost a Web page at once, but it’s never advisable to practice those since it can even cost a fortune or perpetual losses. Some marketers even combine white hat with some black hat tactics in their strategies, and those are called grey hats.
Search engines, with the help of Artificial Intelligence, get smarter every day and we have witnessed several major changes in their algorithms from time to time. So practicing White hat tactics is the smartest way to smoothly sail those storms of search engine updates.
Digital Marketing is further classified into several categories, such as:
- Content Marketing
- SEO
- SMO
- SEM
- SMM
- Email/SMS Marketing
- Affiliate Marketing
- Influencer Marketing
- Online Reputation Management
These categories require many tools, like we discussed above, to strategize online marketing campaigns. Here is a little introduction for each category to get you familiar.
SEO : Optimization of Web pages for search engines requires several ongoing efforts and its volume depends upon the competition in your market. This competition can be evaluated with proper research of the keywords that your industry follows. SEO can be further sub categorised into 2 sections :
On Page SEO : This has to be done on the Web page itself, while using proper keywords, so that the crawlers can identify and give privilege to your information instead of your competitors.
Off Page SEO : This is done outside of your website, utilising other tools and resources. The most important thing here to consider is the Content. When quality content is created and shared on several platforms like online directories and social media, it inflates the volume of traffic on your website with time. Building links with good quality authorities always help making long term impact on your websites. Some other categories of Digital Marketing are also known as the major source of off page SEO.
SEM : Most commonly referred to as advertising on search engines viz. PPC. This is recommended when huge results are anticipated within a short period of time. This has to be done very carefully and probably with some experience since you are investing money to reach out your target audience.
SMO : optimizing your business on social media is one of the most recommended and important parts of almost every digital marketing strategy. This helps in mass awareness of your business while you get to communicate with your target audience precisely.
SMM : This is referred to advertising of your business through social media. There are many social media platforms where you can advertise in many ways, and you need to find where the maximum targeted audience can be found so that you can save your time and money.
Email / SMS Marketing : This old strategy is totally dependent upon the database(customer base) that you have for sending them shout outs. This work wonders when you retarget your existing customers. You just have to make sure that the messages you’re trying to convey aren’t unnecessarily annoying the recipients.
Affiliate Marketing : In affiliate marketing, you don’t have to own a product or provide any service. There are millions of products and services that have affiliate programs, so that you can help them make sales and you earn a fair percentage from each sale. This can be done through sharing their information through special links called affiliate links. These track the leads and make sure they’re coming from your affiliate links, so that your share of percentage is secured. You can share these links through social media, articles and several platforms. One of the most prestigious examples from where affiliate marketing originated is Amazon.com which owns not even a single product, yet sells the most on the Internet.
Influencer Marketing : This work is the same as contracting influencers in the industry for promoting your business during promotional campaigns. Influencers can share your business information through their social media or video channels or endorsing your business in their regular posts. This is a very effective way to target and influence your audience to involve in your business with their support.
Now that you have learned the basics of digital marketing and its resources. Let’s take a look at creating a successful strategy for your business. First of all, it requires penetrating the mindset of the customer. You have to know where to reach your customers and where they will be found. There are several industry specific platforms to find them and it’s of no use to reach the audience where you can’t find your potential customers. Now, when you interact precisely with your customer, you get to know what is exactly required from the industry, and this two way communication creates an impression of loyalty towards them.
Digital Marketing is a never ending ocean and the fastest evolving industry where a lot of transformations happen every day. Now that the world is becoming more dependent upon resources where physical contact and travel are least preferred, the internet industry is going to witness tremendous growth in the coming years.
Moreover, this is the era of technology where everyone is looking for convenient ways while undertaking their routines. To conclude this, I’d say don’t lack behind in your industry and loose opportunities that Internet Marketing has to offer.
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